ACADEMIC COURSES

MARKETING DEVELOPMENT PROGRAMS

McNealy Advanced Communications (MAC) provides Leadership Marketing Education, Skill Development, and Presentations addressing all communication forms, from the traditional to the experimental. MAC offers Marketing programs ranging from one-hour overviews to hands-on consulting to in-depth, customized three-day training courses focused on driving bottom-line business growth. Additionally, MAC is networked with leading Marketing Practitioners, so we can get you the Marketing training, presentations, consulting, information you require. The linked PDF provides an overview of Marketing Development offerings. Please email us directly at Rod@RodMcNealy.com for full details and customization requirements. (click for full info)

"Great Overview of what Marketing is, great value & appropriate level of detail for day-long Marketing Class"

"Excellent overview of the basic principles of marketing – easy to understand and provided with templates that can be easily applied in our business setting"

"Very clear & easily understood. Examples used throughout the course helped drive the lessons into “real” life situations"

"As I switch to a position working with products, this course will be extremely useful in decision making. Even currently, it will help in communication with customers; how to position things"

"Rod’s energy and passion were infectious. Presentation skills terrific!! Great Course – thank you!"

The McNealy Advanced Communications (MAC) courses are focused on delivering business-building results by increasing the marketing skills of brand personnel. Courses deal directly with practical, real-world best practices and are delivered by experienced marketing professionals. Rod McNealy has personally trained over 5000 managers at Johnson & Johnson. The programs he supervised and delivered were consistently rated as the best offered at this major global corporation. Moreover, Rod McNealy is consistently rated among the top Marketing Faculty at the Wharton School, in the MBA, Executive Education, and Undergraduate programs.

All MAC courses are delivered by marketing practitioners, each with over twenty-five years marketing experience. These are marketers who have built brands, supervised agencies, conducted innovative marketing research, and mined consumer insights across industries and regions. All programs focus on concept application and results. They are based upon industry best practices, not unproven academic theories or the latest fads. Further, all program content can be tailored and customized to your industry, your needs, and your organization’s requirements.

If your organization is serious about Marketing, McNealy Advanced Communications has the programs to take your Marketing Team to the next level of breakthrough business results.








Marketing – New Product Management
The objective of this course is to provide a framework for the new product development process. This framework is applicable to any industry or product class. Strategically, this objective will be accomplished by sharing Best Practices processes, tools, and templates covering the major elements of the New Product Development Process and illustrated by current industry case studies. Tactically, the course will utilize active class discussion, case studies drawn from a variety of industries, selected readings covering a wide spectrum of New Product examples, and group projects. (click for full info)

"Professor McNealy is highly engaging and presents meaningful and informative material. The concept of the Snake Pit and Benefits Ladder are critical to anyone engaged in Marketing. He is approachable, dynamic, and has a wealth of relevant experience. More professors should make their students feel as welcome as Professor McNealy does." - MBA Student, Marketing 753 The Wharton School, 2009

• • • • • • • • • • • • • • • • • • •

Multinational Marketing
Objective: The objective of this course is to provide a solid understanding of the major issues impacting Multinational Marketing campaigns. Strategically, this will be accomplished by individually examining each of the Marketing “6 Ps” (we have added two to the mix) and their specific implications in a multinational marketing environment. Tactically, the course will utilize active class discussion, case studies drawn from a variety of industries, selected readings covering a wide spectrum of Multinational Marketing issues, and a group project. The course focuses on real-world examples and seeks to develop a marketing skill-set applicable to any industry or product line.(click for full info)

   "Excellent professor. I thoroughly enjoyed the material and found it extremely helpful. I used some of the concepts during my summer internship and it was great to see them in action. Thank you. Professor McNealy’s anecdotes really add color to the course material. A Must Take course at Wharton." - MBA Student, Marketing 782 , The Wharton School, 2009

• • • • • • • • • • • • • • • • • • •


Advertising Management
Objective: The objective of this course is to provide a framework for the Advertising – Marketing Communications process. Strategically, this will be accomplished by sharing Best Practices case examples, tools, and templates covering the major elements of the Advertising – Marketing Communications Process. The course examines Marketing Communications and Advertising across a variety of media and industries, with particular emphasis on the target consumer and how they interact with various media. Tactically, the course utilizes active class discussion, case studies drawn from a variety of industries, selected readings covering a wide spectrum of Advertising – Marketing Communications examples, and a group project.(click for full info)


 "Professor McNealy is a joy. He’s funny and relevant and he puts his students’ needs first. Great instructor that brings valuable practical experience and lessons. Tremendous ability to stimulate students’ interest and make Advertising simple to understand." - MBA Student, Marketing 755, The Wharton School, 2008

 


Email:  

For Email Marketing you can trust