
Biography of Roderick M. McNealy
Roderick M. McNealy is the Principal of McNealy Advanced Communications (MAC). MAC's Mission – provide Insight-driven, Customer-focused Marketing Solutions. MAC provides Leadership Marketing Education, Skill Development, and Presentations addressing all communication forms, from the traditional to the experimental. MAC believes Marketing must be passionate about Customers and their needs.
Rod McNealy's thirty-nine year business career focuses on Marketing and Advertising. He worked in Marketing Leadership roles at Johnson & Johnson for thirty-one years. Prior to Johnson & Johnson, he worked at Procter & Gamble Brand Management.
As Director of the Johnson & Johnson Marketing & Advertising College, Rod was responsible for global Marketing training, across all three Johnson & Johnson business sectors – pharmaceutical, medical devices and diagnostics, and consumer. When Rod joined the Marketing & Advertising College in 2000, the program conducted twelve classes annually, training approximately 400 managers. At the end of 2009 upon his retirement, the Marketing & Advertising College trained 3500+ managers in 100+ classes in 2009 alone.
Prior to his work at the Marketing and Advertising College, Rod was Director, Customer-Driven Quality at Johnson & Johnson Health Care Systems Inc., where he directed the Signature of Quality Process Excellence and Customer Satisfaction programs. Additionally, Rod was one of the founding members of the Johnson & Johnson Quality Institute. In this position Rod was responsible for training company managements and for assisting them in developing Customer - Focused implementation strategies.
Rod has conducted management training and formulated implementation strategies for companies located across the globe. His work has touched the Consumer, Business to Business, and Non-Profit sectors. In total he has trained more than 5000 managers. Additionally, Rod has provided consulting to numerous healthcare organizations, as well as public sector organizations, including the United States Naval Air Force Atlantic Fleet, U. S. Treasury Department, and the United States Post Office.
Rod's lively and interactive presentations cover a wide range of business topics. Additionally, Rod conducts annual marketing courses at Princeton University, the Yale School of Management and Mount Holyoke College. Rod served as a Visiting Lecturer at the Wharton School, University of Pennsylvania from 2004 to 2009. There, he taught over 30 sections, covering three different courses at the MBA, Executive Education and Wharton Undergraduate level. He was consistently rated among the top Marketing faculty by his students.
Rod is the author of two books - one on implementing Quality Improvement processes entitled Making Quality Happen, the second on the strategic impact of Customer Satisfaction, Making Customer Satisfaction Happen. Both are available on Amazon and Half.com.
Rod graduated from Princeton University with a Bachelor's Degree in American History. He received his Masters in Business Administration from the Harvard University Graduate School of Business Administration.
